NEWS & ANNOUNCEMENTS
Digital filing company, Steeplechase ,Creates DocuShare Program to Accelerate Growth for Xerox Agents Serving Small and Medium-Sized Businesses - New DocuShare Partner Program Created for Xerox Agents to Serve SMB's..
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Steeplechase CEO, a Featured DocuShare Speaker at Xerox Partner Summit in Florida - Shawn Wiora, a featured speaker at Xerox Summit in Orlando...
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Digital filing company, Steeplechase ,Creates DocuShare Program to Accelerate Growth for Xerox Agents Serving Small and Medium-Sized Businesses - New DocuShare Partner Program Created for Xerox Agents to Serve SMB's..
[ Read ]
Steeplechase CEO, a Featured DocuShare Speaker at Xerox Partner Summit in Florida - Shawn Wiora, a featured speaker at Xerox Summit in Orlando...
[ Read ]
Home > Divisions > Software Development > Marketing Technology
Steeplechase's Software Division specializes in many different fields of business. One of these fields is developing the following
marketing tools and solutions for your company.
Marketing Analytic Solution
Problems Solved:
Methods Implemented:
Correlation and factor analysis; ordinary and logistic regression; generalized linear and mixed models; decision trees (CHAID, CART) and other statistical learning procedures (discriminant analysis, neural network, SVM, etc.);Monte Carlo simulation; cluster analysis; multidimensional scaling; perceptual mapping; discrete choice models; sampling; index numbers; association analysis; times series analysis and forecasting; experimental design. Proposed modifications: search for the best set of predictors; two-stage customers segmentation; bundling of products based on market basket analysis; estimation of marketing efforts efficiency based on yield analysis; intentional statistical analysis.
Marketing Automation Suite
We provide end-to-end Sales & Marketing services -- applications such as Marketing ROI, and a Segmentation-based marketing planning system that is fully integrated with a company’s legacy systems. Our Marketing Knowledge Information System (MKIS) system combines data management capabilities with state-of-the-art market segmentation, marketing consulting and ROI tracking to help companies optimize their customer acquisition, retention and loyalty. MKIS drives bottom line performance by matching product, price and service levels to the specific needs of the various customer segments.
MKIS gives marketing managers complete and direct access to knowledge about individual customers or customer segments. The information allows decision makers to maximize customer relationships across all touch points including marketing, sales, customer care, billing, etc. Armed with this knowledge resources can be optimally allocated across both market segments and the marketing program elements.
Marketing Analytic Solution
Problems Solved:
- Forecasting of new customers growth
- Estimation of efficiency of marketing efforts
- Attrition models
- Retention models
- Customers segmentation and profiling
- Customers scoring
- Indices of market potential
- Elasticity analysis
- Optimization of products mix
- Products bundling based on transactions analysis
- Design of geographical trade zones for retailers
Methods Implemented:
Correlation and factor analysis; ordinary and logistic regression; generalized linear and mixed models; decision trees (CHAID, CART) and other statistical learning procedures (discriminant analysis, neural network, SVM, etc.);Monte Carlo simulation; cluster analysis; multidimensional scaling; perceptual mapping; discrete choice models; sampling; index numbers; association analysis; times series analysis and forecasting; experimental design. Proposed modifications: search for the best set of predictors; two-stage customers segmentation; bundling of products based on market basket analysis; estimation of marketing efforts efficiency based on yield analysis; intentional statistical analysis.
Marketing Automation Suite
We provide end-to-end Sales & Marketing services -- applications such as Marketing ROI, and a Segmentation-based marketing planning system that is fully integrated with a company’s legacy systems. Our Marketing Knowledge Information System (MKIS) system combines data management capabilities with state-of-the-art market segmentation, marketing consulting and ROI tracking to help companies optimize their customer acquisition, retention and loyalty. MKIS drives bottom line performance by matching product, price and service levels to the specific needs of the various customer segments.
MKIS gives marketing managers complete and direct access to knowledge about individual customers or customer segments. The information allows decision makers to maximize customer relationships across all touch points including marketing, sales, customer care, billing, etc. Armed with this knowledge resources can be optimally allocated across both market segments and the marketing program elements.
